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The Value Creation Driven by Digitized Products Changes Manufacturing Business

Asif Akram

We would like to congratulate Asif Akram who, at January 28, 2016 successfully defended his PhD thesis in Informatics, receiving his doctoral degree.

In his research, Asif Akram has studied how value networks of manufacturing firms are transformed in digital service innovation driven by digitized products. A value network perspective encompasses an environment with providers, customers, information users as well as other consumers. The value in the network is created in the presence of symbiotic value relationship between digitized products and digital services. This means that the use of digitized products and design of digital services are mutual and interdependent, and the services cannot be designed if the products are not in use. The symbiosis influences roles, relationships and currency of exchanges in the value network of manufacturing of manufacturing firms. The findings provide new insights to practice by providing an understanding of how manufacturing firms can leverage the value of digitized products and digital services in value networks. In general, it can be said that innovation in the digital age has a profound impact on changing the business landscape of manufacturing firms from value chain to value network.

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Guest Lecture – Mats Alvesson

Mats AlvessonOn February 12th 10-12 the Department of Informatics is arranging a lecture with Mats Alvesson.

Alvesson is a prolific, well cited and internationally established researcher on organization, management and identity. In 2010, he was appointed Wallenberg Scholar with a personal research grant of 15 million kr.

Publications: http://www.lu.se/lucat/user/091f4799ef44464bd39adb572fc5c3a3

The lecture is themed ”Creative Research” and discusses two ideas on how to produce interesting research. 1) Identify and articulate implicit assumptions within a field of knowledge and formulate opposite assumptions, and 2) Create and solve mysteries.

The lecture is based on the book ”Kreativ forskning. Mysteriet som metod” (Alvesson, Kärreman, Liber 2012).